WhatsApp Concierge
Vessa.ai
Designing a character-led conversational concierge for a
text-only interface where trust, speed, and brand consistency had to be carried through
language alone.
- Recommendation-first interaction model for faster time-to-value
- Modular character system with guardrails, tone logic, and failure handling
- Behavioural design embedded directly into product and CX decisions
Multi-Agent Coaching
Designing Behavioural Differentiation for Multi-Coach AI
Systems
Advising a consumer AI coaching product on how to make five
specialised coaches feel genuinely distinct through behavioural design, not just labels,
avatars, or prompt tweaks.
- Diagnosed the core issue as a single behavioural engine beneath multiple roles
- Proposed a structured framework for recognisable coach identities
- Outlined implementation and evaluation paths for future rollout
Sports & Fan Engagement
The Mascot Character System
Turning underused sports mascot IP into an always-on fan
interaction channel across app, arena, web, voice, and live media — using Mavs Man from
the Dallas Mavericks as a working example.
- 95% of fan time currently unreached by mascot interaction
- Six-channel always-on character system with monetisation engine
- Shifts mascots from cost centre to operating asset